If you are a freelancer, then you probably have heard that Facebook groups are the way to find your first clients. And it’s true.

I’ve found most of my clients through Facebook groups, but there were 10 things that I did to find the right clients.

Let’s dive in.

1 I came up with a number of total clients for the month.

This is the number that I knew I could “stop” lead generating for the current month.

2 I came up with a number that was at least four times that amount.

Because not everyone is going to hire you! Right now in business, you should be focusing on the tasks that will generate income for you. This means you are pounding the virtual pavement telling people what you do & how you can help them. I like to send videos of me going over their current account to say the first three things that I would change if they decided to hire me.

3 I joined 30 groups.

Yup, and I don’t recommend it. (Note to self: I need to leave the groups that I don’t actively engage.) That literally created insanity for me. I’d recommend starting with 10-15 groups that you actively engage with members. Truthfully, if you are exactly where your target market is then I’d say even 5 groups should give you the results that you want.

4 I used the search bar for keywords.

This will depend on what you do or what you are searching for. But when you join a group & are approved you’ll need to find the search bar. (Usually on the left sidebar on desktop or at the top on mobile.) For example, I would type in “virtual” if I were looking for a virtual assistant client.

When the search results pop up, make sure to also FILTER THE RESULTS. You may not immediately notice that you are commenting on a thread that was posted OVER A YEAR AGO. (True story.) So filter the posts by “most recent” and you’ll be able to find the clients that are currently looking for your help.

5 I engaged as much as possible.

When I found a post that I could offer insight, I did. When I found a post that someone needed encouragement, I offered it. It does show up how much engagement you have in a group & sometimes Group Leaders will clear out the people who aren’t engaging. If you really do find a group helpful, then SHOW UP IN IT.

Also, if you create a post yourself, then you don’t want to comment after EVERY one. Space out your replies and it’ll continue to push the post to the top of the group!

6 I mentioned that I’d be willing to work FOR A TIME for free. 

And I was clear when that end time would be! Sometimes, I would say 30 days for a service, sometimes it was after 5 hours of work but before (X) date. You want to make sure that people don’t take advantage of your new business, so make this timeline VERY CLEAR and IN A CONTRACT YOU BOTH SIGN.

7 I followed the rules.

You will get kicked out ASAP if you don’t follow the rules. So, if you aren’t sure what would break the rules then start looking at the posts from other members. Don’t copy word for word, but you can get an idea of what kind of posts create the most engagement in this particular group. Also, don’t cross-post! Create a unique post for each group. (They may be similar, but a square isn’t a rectangle…wait…I may have the backwards.)

8 Fill out the group files!

If the group has a directory of members, then fill it out & keep it updated with your information! You never know who will use that to find a new hire INSTEAD of doing a mass call out that gives you 200 new friends and messages to read through. YIKES.

9 Follow the post’s instructions.

If the post says to email, then EMAIL. If the post says to Private Message, then MESSAGE THEM. If it doesn’t specify, then post your information in the comment & ask if you can follow up with a private message.

10 Create a “Follow-up” Plan.

You can’t just post & ghost. Make sure to create a file that has their information, where you found the post, & how many times you’ll reach out to them over the next week. (No more than two more times. You don’t want to be super annoying.)

I use Trello to keep track of these new leads. I’m also able to add due dates to the card so that I know when I need to contact this lead next. It’s been EXTREMELY helpful for me to be able to know how often I’ve reached out to this contact and when I need to reach out to them again.

Just like IRL business, you need to be promoting your work extensively in the beginning. The more you talk about what you do & how you have benefited others, then the more people who will take notice of your work. Be persistent & you’ll see the snowball effect begin to build.

[convertkit form=760708]

[convertkit form=778664]

Ann Bellow helps women who struggle with booking clients to become her own boss by breaking the patterns that keep her broke.

Do you want 1-3 private clients in the next 30 days? Let's talk!

Work with Me

Ann Bellow helps women who struggle with booking clients to become her own boss by breaking the patterns that keep her broke.

Do you want 1-3 private clients in the next 30 days? Let's talk!

Work with Me

Related Posts

How to Create an Ad that Converts

How to Create an Ad that Converts

“I need more customers coming in to my business. How can I create a digital ad that converts into buyers?” But where to start? How do I know that this


Submit a Comment

Bellow & Co 2019

Pin It on Pinterest