You just started your business account on Pinterest and are ready to get PINNIN’. But in the set-up process it asks you to verify your website. “I can verify it. I built it!” You say to yourself as you click a magic button…that spits out code to you. “Uhhh…what? ‘Copy and paste in Header’ of my site? I’m a blogger, not a developer!” So what are you supposed to do?
Well, it depends on if your site was created in WordPress or Squarespace. I think you will agree that after reading this, the process of verifying your WordPress website on Pinterest is actually easier than you thought!


You will need to download the plugin “Insert headers and footers” in your WordPress Dashboard. This plugin enables you to paste any code into your website’s header or footer section automatically. It’s a beautiful thing!
Starting in WordPress…

  1. Login to your dashboard
  2. Click “Plugins” in the menu on the left.
  3. Click “Add New” (towards the top).
  4. Search for “Insert Headers and Footers” by WPBeginner. Enable it to your website.
  5. When the plugin is enabled to your website you can find it in the “Settings” section. Click “Settings” and click “Insert Headers and Footers” in the submenu. You should now see a couple of text boxes.

Keep WordPress open and open your Pinterest Business account…

  1. Go to your Settings in Pinterest. (Three dots, top right corner.)
  2. On the left, click “Claim”.
  3. Enter your domain into the textbox and click “Claim Website”.
  4. Choose the HTML Tag option.
  5. Copy the HTML tag entirely.
  6. Back in WordPress dashboard, in the “Header” textbox, paste the HTML tag entirely.
  7. Click save.

Done! Your website should now be verified on Pinterest! It could take up to 24 hours, so be sure to give it time. You’ll know it worked when you see the world symbol next to your website link on your Pinterest account.

This link is the only clickable link on your account, besides your pins. Direct it to the homepage of your website so that it is easier to set up Rich Pins for your website.

If you choose to not claim your WordPress website, then you are missing on a valuable analytic part to know how your content is performing across Pinterest. It’s your choice, but it’s an easy one as well. Claim your website.

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