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(Full disclosure: I did take off a couple of months to snuggle my newborn son.)

60 days in and already so many lessons learned! Are you just starting to use Pinterest for your blog promotion & want to skip 60 days of headache? Then read my first & second months of this Pinning experiment.

After 60 days, I’m starting to see which tasks bring in the most ROI. I’d answered the question “How painful is it to manually pin for your business?”, “How painful it to manually pin for your business with effective results?”, and now I wanted to answer the question, “Are group boards dead?“. Going into January 2019, I had these goals:

  • Join 5 Group Boards
  • Post 3 relevant pins daily
  • Pin 10 on my own boards
  • Run account audit

All with the goal to hit 15,000 monthly viewers in 30 days with manual pinning.

Based on my success the first 60 days, I thought that this would be in the bag. Truthfully, it was totally achievable and I’m going to talk about how. Let’s dive in.

So did I hit 15,000 monthly viewers on my Pinterest account? No. I hit 7.5K. And the last 10 days of the month I did use Pinterest’s free scheduler (Did you know they had that??). This month, however, I believe was the first month that I began to use strategy for myself that WORKED. (Finally started taking my own advice.)

Lessons Learned

Take Seriously Your Audience Insights

Do you see this little uptick in my analytics?

I checked and it was January 21. January 20 I had set up three different posts to schedule (using Pinterest’s free scheduler on desktop) AND had set them up using my Audience Insights in mind. The next day? I had increased my viewers by 1K (1,000). And you can see that since then, it is a MUCH higher growth! 

I’ll talk about different scheduling options next month, but right now check in on your Audience Insights. (Pinterest > Analytics > Audience Insights) Scroll down to “Location”. Are you getting the audience location that you want to work with? If yes, then continue posting when you are posting! If no, then consider what time zone they are in compared to your location. Pinners tend to pin on Pinterest later in the day (8pm to 11pm), so does that mean you need to be pinning at 4am? 😨

This is a Business 101 lesson that Pinterest makes easy for you. Be there when your Audience is there.

Run a Basic Audit every quarter 

If you don’t know how to run a basic audit for your Pinterest account, I created a checklist JUST for you! You can get it here and I’ll even walk you through it.

Running a Basic Audit will help you to see which content is your high performer and how you can tweak each one in the future. It gives you an overall picture of your Pinterest, and then breaks it down into your top 10 boards and pins. Trust me, grab the checklist above.

Take the Time to Build your Boards Correctly

When you are building your own business PLUS other online businesses, some things definitely slip under the cracks. Ummm, like basic things such as writing board descriptions. Without doing my basic audit every quarter, I wouldn’t have caught those basic edits that need to happen.

You may be thinking, “Uh, what’s the big deal? It’s one board.” Yes, true. BUT, to have a rock solid Pinterest it means that you focus on the little things well. Again, if you haven’t signed up for the basic FREE audit, then sign up form is above!

Group Boards Increase Your Viewers, which is a Vanity Metric

Do you want a bunch of spam or do you want a bunch of engaged followers? Yes, the monthly average viewers IS what Pinners will see with your account (plus how many followers you have). You know what they don’t see?

  • How many clicks to your website your content gets
  • How many visitors come from Pinterest vs Facebook
  • Which Pins are creating the most ROI for one piece of content

Monthly viewers is fun (TRUST ME, it’s like a game!), but it is not what runs your business

At best, you could consider monthly viewers as a reflection on “Are they posting at times that their audience will view their content immediately?” and “How many group boards are they in?”

So, are group boards dead?

Honest opinion? No. Group boards are not dead. If you are looking for a free way to promote your content fast, then Group Boards are the way to go. However, you need to have a strategy with group boards, just like any other marketing tool. Do you want mine?

1. Create four different pins for one piece of content.

2. Schedule the different pins to go out at different times based on my audience insights. 

3. GROUP BOARDS ARE THE FIRST BOARDS I PIN TO. (I make sure that the group boards are relevant to the content. You don’t want to break the group rules, but you also want Pinterest to begin to see how they need to index your content.)

4. I regularly pin the 4 pins testing out headlines, hashtags, and descriptions using Pinterest’s free scheduler.

5. I make sure to check my group boards weekly to see if there is any content I want to repin. That was their original purpose anyways.

Ann Bellow helps women who struggle with booking clients to become her own boss by breaking the patterns that keep her broke.

Do you want 1-3 private clients in the next 30 days? Let's talk!

Work with Me

Ann Bellow helps women who struggle with booking clients to become her own boss by breaking the patterns that keep her broke.

Do you want 1-3 private clients in the next 30 days? Let's talk!

Work with Me

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