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If you’ve been on Pinterest for longer than a month, I’m certain that you’ve wondered, “How do I know when my pin went viral on Pinterest?”

Is it by impressions? Is it by saves? Or is it by clicks to my website?

What I can tell you is that it depends on your current business goal.

  • Are you trying to boost your average monthly viewers?
  • Are you testing a pin template to your previous template?
  • Are you hoping to increase your website traffic?

‘Cause all of these have VERY different analytics that you need to focus on, and mean different levels of “viral” for your business. Honestly, going with the goal of “getting a viral pin on Pinterest” isn’t a great 90 day goal for your business. Going viral on Pinterest and getting legitimate leads for your business can be two different things. And only one will create profit for your business. 

But first! Have you signed up for your free Pinterest audit yet??

Breaking Down the Numbers

Remember that you will want to be looking at your total analytics. This does include Google Analytics on your website!! Open up Pinterest Analytics & Google Analytics. ⠀

High Impressions 

This means you either got lucky OR you are posting at the perfect time for your audience. High impressions means that your content was shown to more people in the Pinterest smart feed. (Getting high impressions is cool, and you probably did get some saves/clicks. But this won’t create profit for your business.)

High Saves

This means you’ve created an image that made other pinners want to pin it on THEIR board. (It’s like you created a billboard and posted it in your hometown. Someone from another town saw it on the road, loved it, & called you up to post it in their town too!) This can indicate that you had the right headline or image for this post. Definitely keep this pin in rotation because it was inspiring enough for other pinners to want to keep it on their boards! High saves are a great way to be viral on Pinterest. “Only on Pinterest” being the key phrase here.

When Pinners save a pin it means that, yes, they liked the pin…but they may not like your content. So, saves are a great analytic to see if your pin templates are working, but it doesn’t mean that your content will bring the leads you want for your business.

High Clicks 

Keep an eye on this data point or you may overload your website! THIS is the actual analytic that means people are leaving Pinterest to see your content. When Pinners are willing to leave Pinterest to read your content it means that your headline, your image, and your pin description are workin’!

This can be great to raise your pageviews, which can raise your affiliate revenue. 

But it doesn’t mean that you are getting the leads you want from your business. You’re gonna need to look at your Google Analytics at this point.

What does your bounce rate say? How long are visitors staying on your site? I’ll be honest, I tend to hop from pin to pin. I’ll click on one pin, check if the link works, and then bounce right back to Pinterest. If there is content that is truly interesting to me, then I will stay for a loooooooong time on that site.

Going viral on Pinterest can be fun (heck, everyone loves the validation!), but that doesn’t mean that you are getting clients who are ready to buy your services.

So which one means I went viral?

Honestly, all three work together. Pinterest runs on a smart feed, so they will display your content to multiple people (impressions) and based on if they liked your content (saves) and/or loved your content (clicks) Pinterest will know if they need to show your content to even more pinners (more impressions).

If I had to pick ONE indicator of “going viral” on Pinterest that would be saves. Continuing with the billboard metaphor it means that you get more views to your content in different spaces.

If I had to pick ONE indicator of great ROI for my content overall, it would be the pageviews in Google Analytics broken down by post. That gives me an idea of what content my audience really wants & I can tweak my calendar accordingly.

 

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